Account

Privacy Policy

1. Who We Are

This Website (numberplatemaker.uk) is owned by Rivmedia (“the Platform Owner”). For the purposes of UK data protection law, Rivmedia is the data controller in respect of personal data collected through the Website platform itself.

The independent Operator who conducts trading activity through this Website is a separate data controller in respect of personal data collected for the purposes of processing orders, verifying customer entitlement, and fulfilling purchases. Customers should refer to the Operator’s own privacy notice for information about how the Operator processes their data.

To contact us regarding this Privacy Policy or your data rights, please email: hello@numberplatemaker.uk

2. What Data We Collect

As Platform Owner, we may collect the following categories of data through the Website infrastructure:

  • Usage data — pages visited, time on site, browser type, device type, referring URL
  • Technical data — IP addresses, cookies, session identifiers
  • Contact enquiry data — if you contact us directly via the Website’s contact mechanism

Transaction and order data, payment data, and entitlement documentation submitted when purchasing number plates are processed by the Operator and/or their payment processor, and are not held by the Platform Owner.

3. How We Use Your Data

We use platform-level data for the following purposes:

  • To monitor and maintain Website performance and security
  • To understand how visitors use the Website (analytics)
  • To respond to direct enquiries submitted to the Platform Owner
  • To comply with our legal obligations

4. Google Analytics

This Website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to collect anonymised usage data, which is transmitted to and stored on Google servers. This data helps us understand visitor behaviour and improve the Website.

Google Analytics data is processed in accordance with Google’s privacy policy. We have enabled IP anonymisation, meaning your full IP address is not stored. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

5. Payment Processing

Payments made through this Website are processed by Stripe, a third-party payment processor. The Platform Owner does not collect, store, or have access to payment card details. Stripe’s privacy policy applies to all payment data. For more information, visit stripe.com/gb/privacy.

6. Legal Basis for Processing

We process personal data on the following legal bases under UK GDPR:

  • Legitimate interests — for analytics and Website performance monitoring
  • Consent — for analytics cookies where consent has been obtained via our cookie banner
  • Legal obligation — where required by applicable law

7. Data Retention

Analytics data is retained in accordance with Google Analytics’ default retention settings (up to 26 months). Contact enquiry data is retained for no longer than 12 months from the date of the enquiry unless a longer retention period is required by law.

8. Third-Party Data Sharing

We do not sell your personal data. We may share data with:

  • Google — for analytics purposes (see Section 4)
  • Stripe — for payment processing (see Section 5)
  • Legal or regulatory authorities — where required by law

All third-party processors are required to process data in accordance with applicable data protection law.

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to be informed about how your data is used
  • The right of access to your personal data
  • The right to rectification of inaccurate data
  • The right to erasure (“right to be forgotten”)
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing

To exercise any of these rights, please contact us at hello@numberplatemaker.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this Website, with the effective date noted above.

This Privacy Policy was last reviewed and updated on 16 March 2026.